TikTok Can’t Get Enough of These Viral Beauty Picks That Start at Just $7 on Amazon

Byrdie / Madison Woiten

In recent years, TikTok has solidified its status as the place to find out about trendy, innovative beauty products. And if social media is the place to discover what products to buy, Amazon is often the best place to buy them. (Fast shipping and free returns? Yes, please!) Whether your aesthetic is “brat” or “demure,” you’re sure to find trending beauty products that check all of your boxes on Amazon. Even better? I’ve done the leg work for you by rounding up the ones that actually live up to the hype.

For example, makeup that doubles as skincare is a multi-tasking hack that’s always on my list—and the viral E.l.f. Halo Glow Liquid Filter and Maybelline Instant Age Rewind Concealer both do just that. Clinique’s Black Honey Lipstick was the ultimate cool-girl color in the ‘90s and now, TikTok is bringing it back. Speaking of lippies, be prepared to obsess over the lip stain that has over 10 million likes on TikTok, according to Wonderskin. From Sol De Janeiro skincare to the $9 mascara with over 21,000 five-star ratings on Amazon, you won’t regret adding these viral beauty favorites to your cart.

Viral Beauty Products to Shop on Amazon Fall 2024

Wonderskin Wonder Blading Lip Stain Masque, $32
Dae Hair Fairy Duster Dry Shampoo, $30
Sol De Janeiro Brazilian Bum Bum Cream, $24
Clinique Almost Lipstick in Black Honey, $20 (originally $25)
E.l.f. Halo Glow Liquid Filter, $14
L’Oreal Paris Telescopic Lengthening Mascara, $9 with coupon (originally $13)
CosRX Snail Mucin 96% Power Repairing Essence, $15 (originally $25)
Maybelline Instant Age Rewind Eraser Multi-Use Concealer, $7 with coupon (originally $11)

Wonderskin Wonder Blading Lip Stain

Amazon

$32 at Amazon

If you scroll through TikTik long enough, you will probably see your favorite influencer with Wonderskin’s holographic blue stain on their lips. It’s a unique mask that you leave on for 10-to-30 seconds, then wipe away with a damp towel to reveal a beautiful, pigmented lip color that lasts for hours. (Check out Rocky Barnes demonstrating the entire process.) From natural to bright, there are more than 33 shades to choose from. If you want your lip color to truly last, this lip stain should be in your rotation.

Dae Hair Fairy Duster Dry Shampoo

Amazon

$30 at Amazon

Launched earlier this year by beauty blogger Amber Fillerup Clark, the Dae Hair Fairy Duster Dry Shampoo quickly caused quite a stir on TikTok, racking up nearly 65 million posts. Fans love the signature citrus scent and the non-aerosol pump. It uses natural ingredients, including yucca (which promotes a healthy scalp) and cactus flower extract to strengthen your hair. At first glance, $30 may seem pricey for dry shampoo, but the concentrated formula equals four aerosol cans of traditional dry shampoo, according to the brand.

Sol De Janeiro Brazilian Bum Bum Cream

Amazon

$24 at Amazon

A list of viral beauty products wouldn’t be complete without the Sol De Janeiro Brazilian Bum Bum Cream. If you have yet to try this cream, which has been a TikTok-viral mainstay for years, consider this your sign to add it to your cart. The brand says that one sells every six seconds—plus, it has over 38,000 five-star customer ratings on Amazon. Scented with the popular Cheirosa ‘62 fragrance, this firming body cream smells like a tropical vacation. It has caffeine-rich guaranà to tighten your skin, as well as cupuaçu butter, açaí oil, and coconut oil to hydrate and smooth.

Clinique Almost Lipstick in Black Honey

Amazon

Orig. $25 $20 at Amazon

Drew Barrymore wore it in the ‘90s, Liv Tyler wore it in Lord of the Rings, and now, apparently everyone on TikTok is wearing Clinique’s Black Honey Almost Lipstick. Case in point: This 12-second video of a TikToker applying the shade has over 18 million views. Its popularity can be attributed to the perfect berry color that suits a range of skin tones. Swipe it on for a subtle glossy glow, or apply several coats for a boldly pigmented lip.

Need more viral inspiration for your fall beauty restock? Keep scrolling for four more TikTok-approved favorites available on Amazon.